Terms & Conditions

Last updated: 08/13/2026

Welcome to the website of Kefir Nature & Health Inc. d/b/a Falu Beauty ("Company," "we," "us," or "our"). These Terms & Conditions ("Terms") govern your use of our website located at www.shopfalu.com, hosted on Squarespace (the "Site"), and any purchase of products directly from the Company through the Site.

BY ACCESSING OR USING THE SITE, OR BY COMPLETING A PURCHASE ON THE SITE, YOU AGREE TO BE BOUND BY THESE TERMS, INCLUDING THE BINDING ARBITRATION PROVISION AND CLASS ACTION WAIVER IN SECTION 17. If you do not agree to these Terms, you may not use the Site or purchase products through it.

1. Eligibility

By using this Site, you represent and confirm that you are at least 18 years old, or that you have obtained the consent of a parent or legal guardian to use the Site and to make purchases. The Company reserves the right to refuse service or cancel orders where it reasonably believes this eligibility requirement has not been met.

2. Products & Services

All products sold by the Company are intended for personal use only and are not intended for resale unless explicitly authorized in writing by the Company.

We reserve the right to:

  • Modify, reformulate, or discontinue any product at any time, with or without notice;

  • Limit the quantity of any product purchased per customer, household, or order;

  • Refuse service to any person or entity for any lawful reason, in the Company's sole discretion.

Product descriptions, images, and pricing displayed on the Site are provided for informational purposes only and may be updated, corrected, or removed without notice. The Company does not warrant that product descriptions or other content on the Site are accurate, complete, current, or error-free.

3. Health & Cosmetic Disclaimer

Our products are cosmetic in nature and are not intended to diagnose, treat, cure, or prevent any disease or medical condition. Statements regarding our products have not been evaluated by the U.S. Food and Drug Administration.

Results may vary depending on individual hair type, scalp condition, skin sensitivity, and usage patterns. Before first use, we recommend performing a patch test by applying a small amount of the product to a small area of skin and waiting 24–48 hours to check for any adverse reaction. Discontinue use immediately and consult a licensed physician or dermatologist if irritation, redness, itching, or any other adverse reaction occurs.

Always review the full ingredient list printed on the product packaging before use, particularly if you have known allergies, sensitivities, or are pregnant, nursing, or under the care of a physician for a scalp or skin condition.

4. Pricing & Payments

All prices are listed in U.S. Dollars (USD) unless otherwise stated. Prices are subject to change without notice.

Payments are securely processed through third-party payment providers integrated with Squarespace and/or other payment processors used by the Company (e.g., Stripe). The Company does not directly store or process your full payment card details; such information is handled by the applicable third-party payment processor in accordance with its own privacy and security practices.

The Company reserves the right to correct pricing or typographical errors, and to cancel any order affected by such an error, even after an order has been submitted or confirmed. In such cases, the Company will notify you and, where payment has already been collected, issue a full refund for the affected order.

5. Shipping & Delivery

Shipping timelines provided on the Site or at checkout are estimates only and are not guaranteed delivery dates. The Company is not responsible for delays caused by carriers, customs processing, weather, or other events beyond the Company's reasonable control.

Risk of loss and title to products pass to you upon delivery of the product to the shipping carrier. If a shipment is lost or damaged in transit, please contact us so we can assist in filing a claim with the carrier, at the Company's discretion.

6. Returns & Refunds

Returns and refunds are governed by the Company’s Refund Policy, available on the site, which is incorporated into these Terms by reference. By making a purchase, you agree to the terms of the Refund Policy in effect at the time of your order.

7. Intellectual Property

All content on this Site — including text, logos, trademarks, product names, designs, graphics, and original photography — is the property of the Company or its licensors and is protected by U.S. and international intellectual property laws. "FALU" and associated logos are trademarks of the Company.

Certain images or content displayed on the Site may be licensed from third-party sources and remain the property of their respective owners. No content on the Site may be reproduced, distributed, or used to create derivative works without the Company's prior written consent, except as permitted for personal, non-commercial use in connection with browsing the Site.

8. User Conduct

You agree not to:

  • Use the Site for any unlawful purpose or in violation of these Terms;

  • Attempt to interfere with, disrupt, or compromise the security or functionality of the Site;

  • Submit false, misleading, or fraudulent information, including in connection with an order or account;

  • Violate any applicable local, state, federal, or international law or regulation;

  • Scrape, harvest, or collect data from the Site through automated means without prior written consent.

The Company reserves the right to suspend or terminate your access to the Site for any violation of these Terms, without prior notice.

9. Third-Party Services & Links

The Site may contain links to third-party websites, applications, or services (including social media platforms and marketplaces such as Amazon or TikTok Shop) that are not owned or controlled by the Company. The Company is not responsible for the content, privacy policies, or practices of any third-party sites or services. Your use of any third-party service is at your own risk and subject to that third party's own terms and policies.

10. Privacy Policy

Your use of the Site is also governed by the Company's Privacy Policy, available on the Site, which describes how we collect, use, and share information (including information collected through email sign-ups, order processing, and site analytics), and which is incorporated into these Terms by reference.

The link to the privacy policy can be found here.

11. Sales Through Third-Party Marketplace

These Terms apply to purchases made directly through the Site (www.shopfalu.com). Products purchased through third-party marketplaces — including Amazon.com — are governed by the applicable marketplace's own terms of service, business solutions agreement, and return/refund policies (for example, Amazon's Conditions of Use and Business Solutions Agreement), and not by these Terms, except where these Terms are expressly referenced by such marketplace or required by applicable law.

12. Disclaimer of Warranties

THE SITE AND ALL PRODUCTS ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT, EXCEPT WHERE SUCH DISCLAIMERS ARE PROHIBITED BY APPLICABLE LAW.

13. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, THE COMPANY, ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AFFILIATES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM OR RELATED TO YOUR USE OF THE SITE OR PRODUCTS, EVEN IF THE COMPANY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

THE COMPANY'S TOTAL AGGREGATE LIABILITY FOR ANY CLAIM ARISING FROM OR RELATED TO THESE TERMS, THE SITE, OR ANY PRODUCT SHALL NOT EXCEED THE AMOUNT YOU ACTUALLY PAID FOR THE PRODUCT GIVING RISE TO THE CLAIM. NOTHING IN THESE TERMS IS INTENDED TO LIMIT THE COMPANY'S LIABILITY FOR GROSS NEGLIGENCE, WILLFUL MISCONDUCT, FRAUD, OR FOR PERSONAL INJURY CAUSED BY A DEFECTIVE PRODUCT TO THE EXTENT SUCH LIMITATION IS PROHIBITED BY APPLICABLE LAW, INCLUDING CALIFORNIA CIVIL CODE § 1668.

14. Indemnification

You agree to indemnify, defend, and hold harmless the Company, its officers, directors, employees, contractors, and affiliates from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or related to: (a) your violation of these Terms; (b) your misuse of the Site or any product; or (c) your violation of any applicable law or the rights of a third party.

15. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law principles. Subject to Section 17 (Dispute Resolution), you agree that any legal action or proceeding not subject to arbitration shall be brought exclusively in the state or federal courts located in Los Angeles County, California, and you consent to the personal jurisdiction of such courts.

16. DISPUTE RESOLUTION: BINDING ARBITRATION & CLASS ACTION WAIVER

PLEASE READ THIS SECTION CAREFULLY — IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT.

Agreement to Arbitrate. You and the Company agree that any dispute, claim, or controversy arising out of or relating to these Terms, the Site, or any product purchased through the Site (a "Dispute") will be resolved by binding individual arbitration, rather than in court, except that either party may bring an individual action in small claims court, and either party may seek injunctive or other equitable relief in court to prevent actual or threatened infringement, misappropriation, or violation of intellectual property rights.

Class Action Waiver. YOU AND THE COMPANY AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, OR REPRESENTATIVE PROCEEDING. Unless both you and the Company agree otherwise in writing, the arbitrator may not consolidate more than one person's claims and may not otherwise preside over any form of a class, collective, or representative proceeding.

Arbitration Rules & Administration. The arbitration will be administered by the American Arbitration Association ("AAA") under its Consumer Arbitration Rules then in effect, available at www.adr.org. The arbitration will be conducted by a single, neutral arbitrator selected in accordance with those rules. For claims under $10,000, the arbitration will be conducted based on written submissions only, unless either party requests a telephonic or in-person hearing, in which case the arbitrator will decide the format most appropriate given the circumstances. Any in-person hearing will take place in the county in which you reside, or at another location mutually agreed upon by you and the Company.

Opt-Out Right. You may opt out of this arbitration agreement by sending written notice to the Company's contact address or email listed in Section 21 within 30 days of first accepting these Terms. Your opt-out notice must include your name, address, and a clear statement that you wish to opt out of this arbitration agreement. If you opt out, only this Section 17 will be unenforceable as between you and the Company; all other provisions of these Terms will remain in effect, and Disputes will be resolved as described in Section 16.

Severability of This Section. If any portion of this Section 17 is found to be unenforceable or unlawful, that portion will be severed, and the remainder of this Section shall be given full force and effect. If the Class Action Waiver is found unenforceable as to a particular Dispute, then that Dispute shall be resolved in court under Section 16, rather than through arbitration.

NOTE: Enforceability of consumer arbitration and class-action-waiver clauses is fact- and jurisdiction-specific and subject to evolving case law (including under the Federal Arbitration Act and California authority such as McGill v. Citibank regarding waivers of public-injunctive-relief claims). Counsel should confirm the clause is conspicuously presented (e.g., via checkbox or clear assent at checkout, not just a footer link) and structured to maximize enforceability.

17. SEVERABILITY

If any provision of these Terms is held by a court or arbitrator of competent jurisdiction to be invalid, illegal, or unenforceable, that provision shall be limited or eliminated to the minimum extent necessary, and the remaining provisions of these Terms shall remain in full force and effect.

 

18. ENTIRE AGREEMENT; NO WAIVER

These Terms, together with the Refund Policy and Privacy Policy incorporated by reference, constitute the entire agreement between you and the Company regarding your use of the Site and supersede any prior or contemporaneous agreements, communications, or proposals, whether oral or written, relating to the subject matter herein. The Company's failure to enforce any right or provision of these Terms shall not be deemed a waiver of such right or provision.

19. CHANGES TO THESE TERMS

The Company reserves the right to update or modify these Terms at any time. Changes will be effective immediately upon posting to the Site, and the "Last updated" date at the top of this page will be revised accordingly. Your continued use of the Site or purchase of products following any changes constitutes your acceptance of the revised Terms.

 

20. CONTACT INFORMATION

 

For questions regarding these Terms & Conditions, please contact us at:

- Company Name: Kefir Nature & Health Inc. d/b/a Falu Beauty

- Email: info@shopfalu.com

- Website: www.shopfalu.com

- Mailing Address: 1432 Barranca Ave #2058 Covina, CA 91722