“I care too much about my hair to not think carefully about what I put into it. Growing up in Mexico, we had to get creative — and my Dad taught me everything about nature. I think that’s where passion truly started.

Originally I had started creating shampoos and oils just for myself — as a hobby. When I realized how well they worked, I knew I had to share them. Then a damaging salon experience left my hair in a state I’d never seen before. That moment changed everything.

That pain, combined with my love for clean, safe formulas, is how Falu was born. My goal is simple: to help women feel proud of their hair again, the same way I learned to feel proud of mine”